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Ashoka, M. L.
- A Case Study on Small Scale Soft Drinks Manufacturing Entrepreneurs in Belthangady Taluk
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Authors
M. L. Ashoka
1,
T. S. Rakesh
2
Affiliations
1 Post-Graduate Studies and Research in Commerce, University of Mysore, Mysore, Karnataka, IN
2 DOS in Commerce, University of Mysore, Mysore, Karnataka, IN
1 Post-Graduate Studies and Research in Commerce, University of Mysore, Mysore, Karnataka, IN
2 DOS in Commerce, University of Mysore, Mysore, Karnataka, IN
Source
Journal of Entrepreneurship & Management, Vol 6, No 2 (2017), Pagination: 40-45Abstract
There are many small soft drinks manufacturing units operating in the Dakshina Kannada district, one of the coastal regions of Karnataka state. It is a region having a long summer periods with radiant heat. These small local soft drinks makers try very hard to conquer the market. Many units started running the soft drinks manufacturing business after the survey of market potentials in this region and tried to cater to the needs of the local consumers. These local players have a strong network with retailers to reach consumers in this region against multi-national companies (MNCs) like Pepsi Co and Coca Cola. In this background, the current study is taken up to highlight the problems and challenges which are faced by the local soft drinks makers in Belthangady taluk of Dakshina Kannada district.
Keywords
Carbonated Soft Drinks (CSDs), Coca Cola, Entrepreneurs, Pepsi, Multi-National Companies (MNC), Local Players.
References
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- Karuppasamy, P. S. P., & Varthani, S. P. N. (2013). An empirical study on retailer’s perception towards Pepsi in Tiruchirappalli district. Asia Pacific Journal of Marketing and Management Review, 2(3), 13-22.
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- Wulf, K. D., OdekerkenSchooder, G., Goedertier, F., & Ossel, G. V. (2005). Consumer perceptions of store brands versus national brands. Journal of Consumer Marketing, 22(4), 223-232.
- Factors Influencing Buying Behavior of Consumers of Domestic Soft Drinks:A Case Study
Abstract Views :263 |
PDF Views:105
Authors
M. L. Ashoka
1,
T. S. Rakesh
2
Affiliations
1 Department of PG Commerce, University of Mysore, Manasagangothari, Mysore, Karnataka, IN
2 Research Scholar, University of Mysore, Mysore And Asst.Professor, Department of Commerce, S.D.M. College (Autonomous), Ujire, Karnataka, IN
1 Department of PG Commerce, University of Mysore, Manasagangothari, Mysore, Karnataka, IN
2 Research Scholar, University of Mysore, Mysore And Asst.Professor, Department of Commerce, S.D.M. College (Autonomous), Ujire, Karnataka, IN
Source
NITTE Management Review, Vol 10, No 2 (2016), Pagination: 44-53Abstract
Many local soft drinks manufacturing enterprises are operating at the regional level and a few of them operating at the national level which are quietly stealing the thunder from the two multinational giants like Pepsi and Coca Cola by selling quality products pricees cheaper than those of MNCs. This is particularly happening mostly in all small towns and rural areas. To be a successful enterprise, one should understand the buying behaviour and also the factors which influences the consumer to buy the product. In this background, the present study is taken up to understand the consumer perception and buying behavior towards local soft drinks. The study identifies factors which influence consumers to prefer domestic soft drinks in the market with Dakshina Kannada region as a representative case.The study shows that all the age groups of consumers are satisfied with domestic soft drinks in this region and the factors like price and availability of the products are the most important factors which are influencing the consumers to prefer domestic brands in the market.
Keywords
Consumer Perceptions, Coca Cola, Domestic Players, Multi-National Companies Parle, Pepsi, Soft Drinks.Full Text
References
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- Biswas, A., & Sen, A. (1999). Coke vs Pepsi: Local and Global Strategies. Economic and Political Weekly, 34(26), 1701–1708.
- Chakraborty, S. (2011). Perceptions and Buyer Behavior Towards Private-Label Colas: An Exploratory Study to Understand the Views of the Store Managers of United Kingdom. IUP Journal of Marketing Management, 10(1), 7–18.
- Devaraj, B., & Enid, M. (2011). Subjective Norms That Affect the Consumer Attitude on Their Consumption Behavior With Reference To Carbonated Soft Drinks. International Journal of Business Economics and Management Research, 2(4), 104–113.
- Draškoviæ, N., Temperley, J., & Pavièiæ, J. (2009). Comparative Perception(s) of Consumer Goods Packaging: Croatian Consumers Perspective(s). International Journal of Management Cases, 11(Special Issue: CIRCLE Conference 2009), 154–163. https:// doi.org/10.5848/APBJ.2009.00028
- Gupta, S., Maity, M., & Pandey, S. C. (2014). Sponsor, Ambusher, and Other: Consumer Response to Three Strategies. Vikalpa, 39(1), 75–86.
- Prakash, G., & Pathak, P. (2014). Understanding rural buying behaviour: a study with special reference to FMCG products. Indian Journal of Marketing, 44(8), 43–55. https://doi.org/ 10.17010/ijom/2014/v44/i8/80132
- Wulf, K. De, Odekerken-Schröder, G., Goedertier, F., & Ossel, G. Van. (2005). Consumer perceptions of store brands versus national brands. Journal of Consumer Marketing, 22(4), 223–232. https://doi.org/10.1108/07363760510605335
- A Study on MSME Entrepreneurs' Perception Towards Financial Institutional Support
Abstract Views :311 |
PDF Views:1
Authors
Affiliations
1 Professor, Department of Commerce, University of Mysore, Mysore, Karnataka, IN
2 Assistant Professor, Department of Commerce, Sri Dharmasthala Manjunatheshwara College (Autonomous), Ujire, Karnataka, IN
3 Research Scholar, Department of Commerce, University of Mysore, Mysore, Karnataka, IN
1 Professor, Department of Commerce, University of Mysore, Mysore, Karnataka, IN
2 Assistant Professor, Department of Commerce, Sri Dharmasthala Manjunatheshwara College (Autonomous), Ujire, Karnataka, IN
3 Research Scholar, Department of Commerce, University of Mysore, Mysore, Karnataka, IN
Source
Journal of Entrepreneurship & Management, Vol 8, No 3 (2019), Pagination: 31-38Abstract
There are more initiatives taken by the government of India to promote entrepreneurship among the young Indians with a lot more financial supports and schemes. In this background, it is the right time to evaluate schemes and supportive institutions, which are promoting the entrepreneurship in India. This present study is conducted to highlight the perception of the Micro, Small and Medium Enterprises (MSME) entrepreneurs towards the financial institutional support for the development of the MSME in India especially Small Industries Development Bank of India (SIDBI) supportive schemes. Total 400 respondents were selected across the Karnataka to evaluate the performance of SIDBI and also to highlight the satisfaction level of the entrepreneurs towards the SIDBI supports.Keywords
Entrepreneurs, SIDBI, Financial Institutional Support, SIDBI MUDRA, Start-Up, Stand Up.References
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- Emerging Trends in Accounting: An Analysis of Impact of Robotics in Accounting, Reporting and Auditing of Business and Financial Information
Abstract Views :250 |
PDF Views:1
Authors
Affiliations
1 Professor, DoS in Commerce, University of Mysore, Karnataka, IN
2 University of Mysore, Mysore, Karnataka, IN
3 GFGC Bilikere, Mysore, Karnataka, IN
1 Professor, DoS in Commerce, University of Mysore, Karnataka, IN
2 University of Mysore, Mysore, Karnataka, IN
3 GFGC Bilikere, Mysore, Karnataka, IN
Source
International Journal of Business Analytics and Intelligence, Vol 7, No 2 (2019), Pagination: 28-34Abstract
Accounting is the window of any business firm. With the increased usage of computers in the arena of the Accounting Information System, we can see a drastic change from paper-journals and ledgers to computerbased formats. So to walk along with this drastic change it is necessary to integrate Robotics (Artificial Intelligence) into the Accounting Database. Application of robotics technology in accounting is nothing but an application of expert system based software and other technologies during the process of recording, reporting and communication of business and financial information and also in the auditing process. This enables the business houses in easy and transparent reporting and communication of the business information and also to cater the needs of decision makers. So the present paper is in conceptual nature and intended to analyse the Impact of Robotics in Accounting, Reporting and auditing of Business and Financial Information with the help of secondary sources such as journals, websites, reports etc.Keywords
Accounting, Auditing, Robotics in Accounting.References
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- Integrated Reporting as a New Dimension of Corporate Reporting: An Indian Perspective
Abstract Views :147 |
PDF Views:0
Authors
Affiliations
1 University of Mysore, Mysore, Karnataka, IN
2 DoS in Commerce, University of Mysore, Mysore, Karnataka, IN
3 DOS in Commerce, Mangalore University, Karnataka, IN
4 GFGC Bilikere, Mysore, Karnataka, IN
1 University of Mysore, Mysore, Karnataka, IN
2 DoS in Commerce, University of Mysore, Mysore, Karnataka, IN
3 DOS in Commerce, Mangalore University, Karnataka, IN
4 GFGC Bilikere, Mysore, Karnataka, IN
Source
Journal of Commerce and Accounting Research, Vol 9, No 3 (2020), Pagination: 63-73Abstract
Business reporting in India is becoming more transparent and dynamic as it is impacted by regulatory changes and varying information needs of stakeholders. In recent days, Indian companies are increasingly investing their financial and intellectual capital in undertaking, managing and reporting economic, environmental and social aspects. Reporting economic, environmental and social aspects in a single report is termed as integrated reporting (IR). The present paper is empirical in nature and involves analysing the awareness level of IR practices among academicians, accountants and auditors. It also evaluates the level of compliance of voluntary IR practices with GRI. Data were collected both from primary and secondary sources and collected data were analysed with the help of statistical tools such as reliability analysis, t-test, levene’s test. The study concludes that the academicians, accountants and auditors positively perceive the impact of IR practices on various aspects of business and there exist differences in IR reporting practices among selected companies as per GRI guidelines.Keywords
Integrated Reporting, GRI, Non-Financial Reporting, Sustainability Reporting.- An Analysis of Natural Resources Accounting Framework in India
Abstract Views :110 |
PDF Views:0
Authors
Affiliations
1 UGC-Senior Research Fellow, DoS in Commerce, University of Mysore, Mysore, Karnataka, IN
2 Professor, DoS in Commerce, University of Mysore, Mysore, Karnataka, IN
3 Associate Professor, Department of Business Administration, School of Business and Commerce, Manipal University, Jaipur, Rajasthan, IN
1 UGC-Senior Research Fellow, DoS in Commerce, University of Mysore, Mysore, Karnataka, IN
2 Professor, DoS in Commerce, University of Mysore, Mysore, Karnataka, IN
3 Associate Professor, Department of Business Administration, School of Business and Commerce, Manipal University, Jaipur, Rajasthan, IN
Source
Journal of Commerce and Accounting Research, Vol 10, No 4 (2021), Pagination: 55-63Abstract
The social and economic development of a country is dependent on the efficient use, conservation, and protection of natural resources. Today, we are in a globalised era, and India is one of the fastest-growing economies across the globe, so there is more utilisation of natural resources. It is a matter of sustainability of natural resources in the country; therefore, accountability of utilisation of natural resources by both private and government enterprises is to be efficiently done. For this purpose, there is a need to have an accounting framework, which is possible through Natural Resources Accounting (NRA). The present paper attempted to evaluate the current status of NRA from the Indian perspective, valuation approaches used in NRA, and to analyse the perception of academicians in the stream of accounting and economics. To analyse the data, descriptive statistics and Levene’s independent t-test are used. It can be concluded that the academicians of both the streams are aware of NRA practices and its importance on various aspects of the economy of a particular country, and the globe at large. Further, it is found that there is some level of awareness, and perceived impact of NRA is observed by both accounting and economics teachers in the Indian context.Keywords
Natural Resource Accounting, Natural Resource Valuation Methods, GASABReferences
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